Life Is What We Do

We are a different kind of digital content studio — one where life is a part of everything we create for our partners and audiences.
Our lifestyle focus puts brands at the center of life's moments.

Where ideas become actions and promises become plans.

We help people make life better. That's why we do life better than anyone

Our Purpose

As a full-service editorial unit, Lifestyle Studios creates compelling lifestyle experiences across multiple platforms. By harnessing our digital expertise, we produce content and advertising solutions that meet our client's objectives through innovative yet relatable video, photography, social and written-word editorial implementations.


Our Reach

  • Million Audience Reach
  • Million Video Views*
  • Million Social Footprint





Our comprehensive toolkit enables marketers to create unique lifestyle content experiences that target and engage consumers across our digital, mobile and social platforms.
  • Native
  • Data
  • Creative Services
  • Branded Entertainment
  • Content Marketing
  • Social
  • Audience Extension
  • Research
  • Convergent
  • Lifestyle Experts


Lifestyle Studios creates original, compelling content that puts advertisers' brands at the center of life's moments. Delivering food inspiration, home improvement vision and more, our unique approach to content creates authentic conversations, drives participation and brings your brand to life.
  • Overstock.com: Spring House

    In 2017, HGTV partnered with Overstock.com to furnish the Spring House and create a content-packed digital program.

  • 3M Scotch Blue Painter's Tape: Easy Does It

    3M partnered with HGTV's digital original series, Easy Does It, to establish Scotch Blue Painter's tape as the go-to product for home painters, crafters and DIY enthusiasts.

  • Jeep: My Summer Adventure

    Jeep came to Lifestyle Studios looking to capture the spirit of summer and engage consumers across the Food, Home, and Travel categories.

  • Korbel California Champagne: How to Win the Holidays

    Nothing says the holidays like champagne! Korbel partnered with Food Network to create exciting, fresh content around holiday cooking and entertaining.

  • Simply Beverages:
    How to Win Summer

    Nothing says summer like lemonade! Simply Beverages partnered with Food Network to create exciting new summer entertaining and food content.

  • Lipton: Bright Bites

    The year-long Bright Bites initiative connected Food Network's digital audience with Lipton's 2016 brand message to reimagine your food routine and serve iced tea with meals.

  • Target: Fall Favorites

    The Fall Favorites program celebrates the milestones that every family experiences during the late summer and fall: Labor Day, Back to School, and Halloween.

  • U.S. Cellular
    Presents Big Country

    Andrew Zimmern starred in an original web content series where deserving US Cellular customers were taken on the trip of a lifetime.

  • Airheads: Store Bought to Super

    Airheads candy turned to Lifestyle Studios to develop an innovative and fun program that exposed its product line to crafty moms.

  • McCormick: Man Crafted

    Driven by audience insights, Food Network and UM Studios partnered to reinvent the McCormick brand for a new generation of home cooks.

  • Sleep Number: Dream Home

    With its sponsorship of the HGTV Dream Home 2017, Sleep Number drove awareness of its innovative mattress technology.

  • Stearns and Foster: Brother vs. Brother

    Stearns & Foster®, the luxury mattress brand from Tempur Sealy International, sought to increase brand awareness among Lifestyle Studios' upscale audience.

  • Shaw Floors: The House Counselor

    Homeowners are inspired every day by HGTV's unique mix of approachable home design content. In its 2016 partnership, Shaw Floors wanted to create content that led inspired homeowners down the purchase funnel.

  • Farm Rich: Big Game

    Partnering with Food Network helped Farm Rich become the MVP of the 2017 winter sports season.

  • Walmart: Smart Shopping

    Lifestyle Studios created the Smart Shopping franchise to pair Walmart's message of everyday savings with the food category credibility of Food Network and Food.com.

Contact & Connect

Our lifestyle brands are welcomed into the lives of millions of passionate consumers looking to learn, be inspired and be entertained, and we look forward to the opportunity to build solutions with you. So that we can best direct your inquiry, please fill out the form, and we will follow up with you shortly.

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