Life is What We Do

We are a different kind of digital content studio, one where life is a part of everything we create for our partners and audiences.
We know life is what happens when
  • meals make memories,
  • houses feel like homes, and
  • getting there is as much fun as being there.

Our Purpose

Scripps Lifestyle Studios is a full-service editorial unit that will spearhead the development of compelling lifestyle editorial experiences across multiple platforms including social media, apps, websites, and third party offerings.

As well as working with teams within Scripps Networks Interactive's market-leading lifestyle TV brands including HGTV, Food Network and Travel Channel, the Scripps Lifestyle Studio division will be tasked with producing content and advertising solutions encompassing video, photography, social, live digital events, and written word editorial.

Home

  • 302 Million Page Views
  • 12.4 Million Uniques
  • 51.5 Million Visits
  • 5.4 Million Video Views

Food

  • 287 Million Page Views
  • 46.3 Million Uniques
  • 97.2 Million Visits
  • 6.5 Million Video Views

Travel

  • 24 Million Page Views
  • 2.7 Million Uniques
  • 8.8 Million Visits
  • 975 Thousand Video Views

Toolkit

Our comprehensive toolkit enables marketers to create unique lifestyle content experiences that target and engage consumers across our digital, mobile and social platforms.
  • Native
  • Data
  • Creative Services
  • Branded Entertainment
  • Content Marketing
  • Audience Extension
  • Research
  • Convergent
  • Talent Partnership

Solutions

Scripps Lifestyle Studios creates original, compelling content that puts advertiser's brands at the center of life's moments. From food inspiration to home improvement, our unique approach to content creates authentic conversations, drives participation and brings your brand to life.
  • Chopped at Home Challenge presented by Sargento

    A multi-platform experience that pulled linear Chopped viewers into an immersive online experience exclusively sponsored by Sargento.

  • Pier1 Imports: One Thing Five Ways

    Pier1 partnered with Scripps Lifestyle Studios to organically integrate seasonal decor products into a stylish design series starring HGTV designer, Brian Patrick Flynn.

  • U.S. Cellular
    Presents Big Country

    Andrew Zimmern starred in an original web content series where deserving US Cellular customers were taken on the trip of a lifetime.

  • KitchenAid Apple Challenge

    KitchenAid wanted to appeal to FoodNetwork's audience of passionate cooks to drive awareness of their line of first ever black stainless steel appliances.

  • Target HGTV Crafternoons

    Target partnered with Scripps Lifestyle Studios to create holiday inspiration around their line of seasonal home decor goods.

  • Marie Callender's:
    A Hero's Welcome

    A program that bridged all of Scripps Lifestyle Studios digital and linear properties, a Hero's Welcome was an emotionally charged on-air special supported by an extensive online presence.

  • Ball Park:
    The Finest Grillathon

    When Ball Park was determined to break the Guinness World Record® for longest BBQ, they partnered with Scripps Lifestyle Studios to make it happen.

  • Pinnacle Vodka:
    Classy Celebrations with Alie and Georgia

    Pinnacle was able to connect with a millennial audience by working with cocktail mavens Alie and Georgia for an original web series on opportunities for everyday entertaining.

  • Sam’s Club:
    Party Planning Like a Pro

    Robert Irvine shows unsuspecting Sam's Club customers how easy it can be to throw a holiday party.

  • Millennial Moms & Coca Cola

    Coca Cola found a way to reach multicultural millennial moms through an innovative integrated partnership with Food Network's hit talk show, The Kitchen.

  • Kenwood Wines

    This high-impact campaign raised awareness of premium wine vineyard through valuable home entertaining content.

Contact & Connect

Our lifestyle brands are welcomed into the lives of millions of passionate consumers looking to learn, be inspired and entertained, and we look forward to the opportunity to build solutions with you. So that we can best direct your inquiry, please fill out the form and we will follow up with you shortly.

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